He has been an early exponent of other imported ideas: last year he was the front man for the Russian version of the reality television show, “The Apprentice”.
In Mr Cameron the Tories have a disturbingly presentable front man, able to woo the southern types whom his harsher, balder predecessors alienated.
England lacks a top front man and there's nothing that can be done about that, but Italy won the World Cup with Luca Toni in attack and Totti supporting, so maybe it's not necessary.
Rooney strikes fear into defenders across Europe as he continues to add fuel to his status as one of the game's deadliest front man.
They're using him for a front man, just for a while, then the Japanese will take over.
