Sometimes you have no past customer history to go on when choosing a new market niche.
The only way to beat them is to know them well and provide a product or service enhancements that are presently unavailable to their customers in that potential market niche.
Or, firms may identify (3) a market niche in which the five forces are less severe.
So your market niche is big women.
Your market niche is big women.
"We believe that the rich market niche will be in the consumer banking side," Villarosa said.
For example, we launched the RENEW series of "My-home Tea Range" with a new brand position and image. Through flexible promotion strategies, it has found a market niche with impressive, long-term sales.
Embraer turned itself around by spotting a market niche in medium-sized jets and by inventing new business models.
