Indeed, next year's tournament may turn out to be the most profitable yet, thanks to the sale of broadcasting rights.
as well as the right to non-commercial screening, and to release broadcasting rights to other parties for promotional and non-profitable purpose.
In a number of areas, such as broadcasting rights, Congress has written exemptions to antitrust law to protect such collaboration.
The European Broadcasting Union, a consortium of European television networks, paid an unprecedented $ US250 million (Rmb 2 billion) for the European broadcasting rights.