While the paper's circulation is just 33, 000, those copies go to a golden distribution list that includes the White House, every key Capitol Hill office, and prominent D.C. businesses.
Given that Craigslist initially started as an E-mail distribution list, it was indeed marketed solely through word of mouth - if you can even call it "marketed".
While candidates can create their own distribution lists for campaign purposes, the only APA-supported list serve that may be used for campaigning is Member-to-Member.
As part of PM adoption, an EPMO typically works to elicit needs and requirements for regular, scheduled reporting, the individual reports and their contents, and a distribution list.