Caps are not entirely unreasonable. After all, people who gulp down vast draughts of bandwidth might be expected to pay more than less grasping users.
We rush home or gulp down our meals to be in time for this or that programme.
'When you gulp down your food, you don't realise you're eating so much.
It's a typical sight in fishing areas: a trawler or other boat being followed by seabirds eager to gulp down the unwanted fish the crew throws back.
The rich gulp down far more, since they tend to eat more meat, which takes far more water to produce than grains.
Professional sword swallowing is an ancient art form that allows a performer to gulp down a 15-inch sword like it's a steak dinner.