The key to understanding these behaviours lies in the difference between intrinsic and extrinsic motivation.
One big problem is that it replaces intrinsic motivation with extrinsic motivation.
On the other hand when we do something because we receive some reward, like a certificate or money, this is extrinsic motivation.
What they had been motivated to do intrinsically, they were now being given an external, extrinsic motivation for.
Retaining strong performers requires a good balance of both intrinsic and extrinsic motivational factors.
Habits are far more likely to succeed if they are based on intrinsic motivation, rather than extrinsic motivation.
Besides, this thesis also discusses another two types of motivation: intrinsic and extrinsic motivation, both of which facilitated learning.
