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Nomatterwhattypeofstoreyouwalkinto—fromtheAppleStoretoW...

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Nomatterwhattypeofstoreyouwalkinto—fromtheAppleStoretoW...

No matter what type of store you walk into—from the Apple Store to Wal—Mart—you’ll find all types of carefully designed tricks that get you to spend more in ways you may never notice.

It shouldn’t be surprising that the main sense that retail(零售)stores go after is your sense of sight,which has a big impact on what we decide to buy,and how long we’re willing to stay in a store.Colors,for example,influence our shopping choices because they are often associated with sales and inspire people to take action.

Retailers also create simple navigation roadblocks.For example,people often go to a store just to pick up a single item like milk,but milk is in the back of the store.You’re forced to walk through and see everything before grabbing your one item.Chances are,unless you put a blinder on when you’re walking through that you’ll grab another item or two.

All those carefully designed stores aren’t structured just to catch your eyeballs with shiny objects.They’re also about forcing you to touch more things.Why? Because touching tends to lead to purchasing for most people.When people touch things they’re more likely to buy them.

You might not even notice it,but what you smell when you’re shopping can impact the choices you make to a strange degree.When we smell something like baby powder,we feel all warm toward babies,we just happen to be in the baby department,and we spend a little more money.Odors and scents have a strong tie to memory,thus indirectly affecting our view of a product’s quality as a whole.

The sounds you hear in a store also help it produce a better and overall image.A lot of retailers pipe in music specific to a store.Though different forms of music are adopted,they are creating a feeling of getting you to feel but not think things.

33.What does the passage mainly tell the readers?

A.Shops often encourage customers to touch their goods.

B.Customers have to learn many skills of making a good choice.

C.Retail stores adopt different ways to encourage people to buy more.

D.Retailers always do whatever they can to cheat customers.

34.The underlined word“blinder”in Paragraph 3 refers to______.

A.a person who is blind

B.something covering your eyes

C.an object that shines

D.something too bright for people to see

35.What’s the main purpose of the passage?

A.To inform    B.To instruct   C.To argue         D.To compare

【回答】

CBA

知识点:社会现象类阅读

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