Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely
经典语录
也许你觉得我在做白日梦，但我不是唯一的一个。
You may say I'm a dreamer, but I'm not the only one.
Imagine theres no heaven，我在想象，如果世界上没有天堂会怎样？Its easy if you try，如果你试着想象，其实并不难，No hell below us，没有天堂，也没有地狱，Above us only sky，头顶上只有一片蓝天。
你也许会说我只是在幻想，但不只是我这样。（You may say that I'm a dreamer,but I'm not the only one）
