問題詳情：
A new retail phenomenon from Japan which allows customers to walk away with
free products is to launch in Britain. From tomorrow, visitors to Sample Trend's
central London store can try anything on its shelves, and all of the products can be
taken home without charge.
For an annual membership fee of ~60, users are free to enter the shop once a
month and help themselves to no less than ~250 worth of goods every year. The only
'catch' is that shoppers are asked to complete a simple questionnaire about each
product they try. Known as ' try-vertising ' , the concept allows manufacturers to test
products and receive consumer feedback(反饋) before launching onto the open
market. It is already a sensation in Japan and now looks set to transform the fortunes
of the embattled UK retail industry. If everything goes well, countries such as
Germany and France will give it a try. According to new figures, stores are facing a
Christmas crisis with the weakest high street trading for six months. Michael Ghosh,
the founder behind Sample Trend, said, "The concept behind Sample Trend is unique
in the UK. It allows shoppers the opportunity to walk away with a number of real,
full-size products of their choosing without handing over a penny." The concept of
in-store try-vertising is simple but effective. Businesses across all sectors, from
cosmetic manufacturers to beverage makers, place new products on the shelves at
Sample Trend and wait for consumers to try them out.
Customers complete a short l0-point questionnaire about the product. The
feedback they provide is used to make any finishing touches before the product is
brought officially to market. The Sample Trend store stocks everything from
cosmetics, food and drink, and household goods. Ghosh , the former advertising and
sales director for Disney Europe, said such feedback may also build brand loyalty
from the outset--- a particularly appealing prospect for new businesses.
24. The most attractive part of the idea for customers is that _ .
A. they only pay £60 for a life-long membership
B. they can help to make the products better
C. it won't take much time to finish the questionnaire
D. they can take things home without paying for them
25. The idea of 't ry-vertising' originates from _ .
A. Germany B. Britain C. Japan D. France
26. The purpose of 'try-vertising' is to _ .
A. get feedback for their new products
B. sell more products at Christmas time
C. encourage people to buy more products
D. give customers free products as gifts
27. What does Michael Ghosh think of this business idea?
A. Puzzling. B. Unpractical. C. Promising. D. Surprising.
【回答】
DCAC
知識點：*經濟文化類閲讀
題型：閲讀理解
