Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely
經典語錄
也許你覺得我在做白日夢，但我不是唯一的一個。
You may say I'm a dreamer, but I'm not the only one.
Imagine theres no heaven，我在想象，如果世界上沒有天堂會怎樣？Its easy if you try，如果你試着想象，其實並不難，No hell below us，沒有天堂，也沒有地獄，Above us only sky，頭頂上只有一片藍天。
你也許會說我只是在幻想，但不只是我這樣。（You may say that I'm a dreamer,but I'm not the only one）
